Published in the Charleston Regional Business Journal
Flagging the tourism issue: What,
us worry?
Much ado has been made lately about the Confederate
battle flag and the boycott and how all of that will affect the tourist
industry. And with our dependence on the tourist dollar, it's a serious concern
– although the real issue for me is whether the economy is going to drive up
the cost of my morning scone from Baker's Café.
Besides, the Cooper River
Bridge Run is coming up and it just won't be the same if the boycott keeps away
those several thousand lunatics who feel the need to trek across the swaying
structure. (Me, I love being crushed into a crowd and getting vertigo as much
as the next person, but I'm boycotting fitness runs until my doctor agrees to
let me have chocolate again.)
As an avid reader of headlines (my eyes glaze over
when I try to read through yet another flag story), I feel as qualified as
anyone to address the issue. Here, then, is my commentary on whether tourism
will be affected by the flag boycott:
No. And here's why:
Lessons learned from the history books
Charleston is quite resilient, having survived war,
reconstruction, earthquakes, depression, hurricanes (with a recent evacuation
fiasco), and the Charleston County School District (current slogan:
"Brother, can you spare $13 million?"). The flag boycott is simply
the latest tourist challenge in the timeline of challenges we've faced:
n
In
1670, a group of English settler-tourists sailed up the Ashley River with the
help of a group of Native Americans known as the Kiawah (a word that translates
as "rich people will build summer homes here"). They landed at
Charles Towne Landing but still had to pay full price because they left their
park pass in the other boat.
n
In
1786, the country's first golf course was established here. Impressive, except
they had to wait another two centuries for landscape companies and power mowers
to bring the grass below armpit level.
n
In
1860, a group of boat owners fired a few shots toward Ft. Sumter to get the
soldiers out so they could start the Ft. Sumter Tour Company. In relatiation,
the soldiers fired back, starting what is commonly known as the War of Northern
Aggression. The Confederate commander told his troops to keep the battle flag
in good shape so it could fly over the state capital in a hundred years.
n
In
2000, Charleston's mayor attempted to boost the city's image by walking to
Columbia – taking a week to do what would take two hours by car. Residents who
had sat in the I-26 parking lot during Hurricane Floyd realized the mayor was
teaching a better method of hurricane evacuation.
Selling our culture
One of our best assets is our entertainment
industry. What tourist would willingly pass up a chance to be entertained by
the Charleston Symphony Orchestra, the Spoleto Festival, the MOJA Festival, or
Sen. John Graham Altman?
Charleston has a long-standing tradition of
nurturing the arts. In 1707, Henrietta Johnson, the first recognized woman
artist, began painting portraits. Her first subject was Strom Thurmond. Other
artwork for which we're renowned include a misnamed row of pastel houses, none
of which portray any color found on any rainbow, replicated on everything from
kitchen towels to coffee mugs.
Delivering ambiance
Despite our best efforts to maintain a flourishing
tourist industry here, there may still be some who cannot get to Charleston.
Now, thanks to modern technology, we can deliver Charleston and keep the
tourist dollars rolling in by offering virtual vacations.
For a nominal fee, we can provide a
scratch-and-sniff video of a diapered horse with a voice-over of a tour guide's
spiel punctuated by clip-clops and honking horns. The virtual vacationer can
drive around his neighborhood for an hour, simulating the parking experience
downtown. Let the air out in two tires and ride the rim for an ersatz drive
down cobblestone-laden Chalmers Street. Turn on the hot water in the shower
full blast and – voila! – Charleston in August.
The bottom line is the prevailing alarm over the
boycott is completely unfounded. If we can get a throng of people to come here
and pay good money to run across a bridge no one considers safe enough to drive
across – face it, people, we have nothing to worry about.